Background: As co-founder of Lucky Generals, Andy has shaped some of the most distinctive campaigns in recent years, including work for Amazon, Yorkshire Tea, and Virgin Atlantic. His book Go Luck Yourself explores how marketers can make their own luck and is a must read for any marketeer.
Mentoring Areas: Crafting distinctive strategies, writing killer briefs, elevating agency planning, and creative leadership.
Background: As co-founder of Lucky Generals, Andy has shaped some of the most distinctive campaigns in recent years, including work for Amazon, Yorkshire Tea, and Virgin Atlantic. His book Go Luck Yourself explores how marketers can make their own luck and is a must read for any marketeer.
Mentoring Areas: Crafting distinctive strategies, writing killer briefs, elevating agency planning, and creative leadership.
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