Background: Zoe Merchant is the Founder and Managing Director of Bright, a strategic B2Bmarketing consultancy. With over 30 years of experience, she works with CMOs and senior marketers to transform strategy, streamline operations and drive measurable performance through agile, data-driven marketing.Zoe leads Bright with a focus on three core pillars: Connected Strategy, LeanerOperations and Marketing that Performs - enabling organisations to embed agile ways of working, unlock the power of martech, data and AI, and deliver marketing that drives commercial outcomes.She’s been recognised as a top 10 female leader, a 3x #40OverForty marketing honouree, and a Cannes Lions Creative B2B juror. Zoe is also a certified Agility inMarketing professional.
Mentoring Areas: Drawing on her C-Suite level leadership background and advanced leadership training through The Marketing Academy, The Living Leader course and News UK's management programme, Jen brings a unique strategic perspective to supporting individuals and partnering with organisations.
Background: Zoe Merchant is the Founder and Managing Director of Bright, a strategic B2Bmarketing consultancy. With over 30 years of experience, she works with CMOs and senior marketers to transform strategy, streamline operations and drive measurable performance through agile, data-driven marketing.Zoe leads Bright with a focus on three core pillars: Connected Strategy, LeanerOperations and Marketing that Performs - enabling organisations to embed agile ways of working, unlock the power of martech, data and AI, and deliver marketing that drives commercial outcomes.She’s been recognised as a top 10 female leader, a 3x #40OverForty marketing honouree, and a Cannes Lions Creative B2B juror. Zoe is also a certified Agility inMarketing professional.
Mentoring Areas: Drawing on her C-Suite level leadership background and advanced leadership training through The Marketing Academy, The Living Leader course and News UK's management programme, Jen brings a unique strategic perspective to supporting individuals and partnering with organisations.
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