Scott Logie – Customer Insight Specialist & Loyalty Expert
CRM, customer engagement, data strategy
Background: Scott is Chair of the DMA Scotland, and Managing Director at REaD Group. With over 25 years in the industry, he’s one of the UK’s foremost thinkers in loyalty marketing and data insight. He’s worked with brands like Tesco, RNLI, and Scottish Power.
Mentoring Areas: Customer-centric marketing, loyalty strategy, data-driven communications, and career paths in CRM and insight.
CRM, customer engagement, data strategy
Background: Scott is Chair of the DMA Scotland, and Managing Director at REaD Group. With over 25 years in the industry, he’s one of the UK’s foremost thinkers in loyalty marketing and data insight. He’s worked with brands like Tesco, RNLI, and Scottish Power.
Mentoring Areas: Customer-centric marketing, loyalty strategy, data-driven communications, and career paths in CRM and insight.
CRM, customer engagement, data strategy
Background: Scott is Chair of the DMA Scotland, and Managing Director at REaD Group. With over 25 years in the industry, he’s one of the UK’s foremost thinkers in loyalty marketing and data insight. He’s worked with brands like Tesco, RNLI, and Scottish Power.
Mentoring Areas: Customer-centric marketing, loyalty strategy, data-driven communications, and career paths in CRM and insight.
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